Our Methodology
The Framework Behind the Feedback
360now is built on a structured leadership framework, not a generic question set. Here’s how we designed it – from the competencies we measure to the way every question was tested before it reached your clients.
12 competencies across 3 domains
The framework spans the areas that shape how a leader actually shows up – with themselves, with their people, and in setting direction.
Self Leadership
- ✓Self-Awareness
- ✓Integrity and Accountability
- ✓Resilience
- ✓Adaptability
People Leadership
- ✓Communication Effectiveness
- ✓Inclusion
- ✓Relationship Management
- ✓People Development
Strategic Leadership
- ✓Strategic Direction
- ✓Decision Judgement
- ✓Execution
- ✓Change Management
Tested against 7 structured design criteria
Before any question reached a leader, every competency and item was reviewed against seven design tests – a structured, qualitative layer that keeps the feedback clear, usable, and genuinely useful for development.
Conceptual Validity
Every competency is a real, learnable leadership behaviour – not a personality trait or abstract value.
Construct Differentiation
Each competency is distinct enough to be rated and interpreted without overlap or confusion.
Definition–Construct Fit
Definitions capture the behaviour clearly – observable, role-neutral, and free of jargon.
Question Alignment
Every question maps back to its competency, so each competency measures one thing.
Rater Usability
Questions cover behaviours raters can actually observe and recall, in plain language.
Single Mental Image
Each competency evokes one clear, shared picture of leadership behaviour.
Developmental Usefulness
Every competency translates into micro-actions, strategies, and resources – feedback that leads to growth.
Pre-tested before launch
Before the framework went live, we ran all 37 items past a pilot group of 100 respondents rating 70 different leaders, to check that the questions inside each competency behaved as a set, and to find items that were not working.
Eleven of the twelve competencies performed as designed. Resilience did not – one of its three items asked about recovery habits that raters cannot reliably observe. That item is being rewritten for the next release.
This was a pre-launch pilot, not a normative validation study. The real test is live data, and we have started collecting it. As our dataset of completed assessments grows we will run a full reliability and factor analysis and publish it here, including the parts that do not flatter us.
What we don’t claim yet
- –No population norms. Scores are read against your own rater group, not a benchmark database.
- –Designed for development, not selection or promotion decisions.
- –The framework is versioned, and each re-analysis gets published.
Framework v1.0 · Pilot tested July 2026